Azzurra Gronchi

Founded in 2011, Azzurra Gronchi is a handbags brand that bears the name of the designer.

The tuscan brand is synonymous of high craftsmanship, precious leather research and unique manufacturing, according to family tradition; in fact, the leather used to produce the bags, comes from the historical family tannery, Samanta, located in the heart of Tuscany.

You can recognize an Azzurra Gronchi bag from its practical and unique shape; a 100 % Made in Italy product, made by expert hands, which is renewed every season in terms of colors, materials and models. It's designed for a contemporary woman with her own style.

Creative director

Azzurra Gronchi attended the school in Florence, first at the Centro Formazione Professionale as a pattern maker, and later at the Polimoda as a product manager; her education combined with the family experience in the field of leather goods, increased her creativity.

The family company, the renowned Samanta tannery, with over forty years of experience in the printed leather production, has been the perfect stage to develop her aesthetic sense and originality. After several important work experiences, from Dolce & Gabbana, to Costume National and Ferragamo, Azzurra in 2011 decides to give life to her dream, creating the accessories brand that bears her name.

The young creative director, in every collection, likes to play with colors, materials and shapes, to create fresh and fun products, just like her.

Azzurra Gronchi